February 18th, 2025
Tourism, Travel and Heritage PR Agency Joins Marketing Lancashire
Blackpool-based tourism, travel and heritage PR and content agency, Catapult PR, has become a partner supplier of Marketing Lancashire.
Catapult PR has joined the organisation that proudly promotes tourism in the Red Rose county of Lancashire, having recognised a rather strange quirk in its tourism PR client portfolio. Whilst the travel PR agency has been handling PR and content briefs for tourism businesses, accommodation providers and visitor attractions in counties such as Cumbria, Northumberland, County Durham and Yorkshire, on a regular basis over the past 27 years, it really hasn’t represented as many Lancashire tourism businesses as it should have done.
This is particularly true because Catapult PR, being based on the Fylde Coast and perhaps, therefore, worth of the label of Blackpool PR agency, is right on the doorstep of many of the Blackpool visitor attractions. And Blackpool has more visitor attractions than anywhere else outside of London!
Tourism PR and travel PR and content campaigns for businesses on our Lancashire doorstep
With 37 of its 67 awards, to date, having been won for travel and tourism PR and content campaigns, with five of those being national accolades of a best of British variety, Catapult PR believed it was time to handle tourism PR campaigns closer to home.
Joining Marketing Lancashire should open up a world of opportunity for Catapult PR, which has just produced a highly attractive credentials document that showcases its visitor attraction PR prowess and also launched its own training course for in-house employees at visitor attractions and heritage visitor attractions.
The latter are a particularly important audience for this as Catapult PR, as heritage PR specialists too, recognise that the heritage sector often lacks the budget for external marketing support. Having said that, Catapult PR’s fees are so reasonable that many heritage attractions are pleasantly surprised when they make a heritage PR enquiry.
Of course, there have been some tourism PR campaigns carried out for clients in Blackpool, such as a summer campaign for the Star Trek-themed visitor attraction and the creation of the Beach Butler for a Blackpool hotel. Two fabulous content downloads that featured the art installations on Blackpool Promenade and the wonderful sculptures, shipwreck-themed features and other highlights of Cleveleys and Rossall seafronts, were also researched and written for luxury apartments. This lockdown strategy was geared at maintaining interest of prospective future visitors, driving web traffic and adding value.
However, in other parts of the north, Catapult PR has launched quirky hotels, helped footfall soar at farm attractions, created a media phenomenon in the form of a shepherdess, generated international coverage for festivals, repositioned farm tourism to make Cumbria “the new Paris” and even created its own wildlife cluster group.
A YouTube video published yesterday even gives visitor attractions 5 marketing strategies to follow, if they want success.
It has founded the county day of Northumberland, made a hotel the ‘poster boy’ of the official Government post-pandemic staycation campaign and launched children’s story trails.
What else has Catapult PR covered in travel and tourism PR and content?
Catapult PR’s tourism content campaigns have seen it creating its own version of a Horrible Histories guide, a dog-friendly guide to Northumberland, an elopement guide and much more.
It even created Floor de Yorkshire walk experiences, to put a spin on the Tour de Yorkshire, for a walking business. And let’s not forget creating its own version of the Milk Tray Man and having Farm Stay Man deliver handmade Cumbrian chocolates to journalists in London, having been seen emerging from Windermere and taking to a quad bike to go all out to make his delivery.
With all of this inventiveness behind their tourism PR and travel PR campaigns, there is little wonder that Catapult PR has seen its clients win their own accolades, in terms of regional tourism awards and Visit England Awards, especially when it has written their entries.
Catapult PR’s managing director, Jane Hunt, says, “We really felt it was time to do far more tourism promotion within Lancashire, so joining Marketing Lancashire seemed like a very logical step. We have been delighted by the enthusiasm of the Marketing Lancashire team and can’t wait to get involved in their initiatives. In the meantime, we are making businesses aware of our new visitor attraction leaflet and current offer on fees, our new course and YouTube videos that provide tips and travel marketing guidance.”
To find out more about what the travel PR agency team at Catapult PR could offer to your tourism business, email jane@catapultpr.co.uk
