December 13th, 2024
Leaflet Highlights Inspiring Visitor Attractions PR & Marketing
If you browse our Catapult PR website, you will see that tourism PR and travel PR are evident in a variety of places. We have our travel PR credentials booklet download. We have tourism PR case studies and content downloads. We have a plethora of podcasts that showcase our travel and tourism PR clients, or people we have met in the course of our work or travels. And we have our travel and tourism PR web page.
But, despite all of this, I felt that we still really hid our light under a bushel when it comes to PR, online and digital content writing and copywriting – not to mention social media – for one segment of the travel and tourism sector. For me, that was the segment of visitor attractions.
Visitor attractions PR experience
Visitor attractions are actually something that I have been promoting since around 1995. In those days before Catapult PR, I worked on things, in other agencies, such as PR for the Catalyst Museum in Runcorn and also the opening of the Royal Armouries Museum in Leeds. For the latter, I even went on a roadshow. I vividly remember heading to London and doing a day’s research actually in the Tower of London.
When I founded Catapult PR, it wasn’t long before visitor attraction PR became one of our big things. Less than 2 years after our first day of trading, we had scooped Gold PR awards for Holker Hall and Gardens, a visitor attraction in Cumbria. We also started to look at campaigns that involved clusters of visitor attractions, the first of these campaigns being themed around Christmas at Lake District visitor attractions.
Visitor attractions and out PR clients
Over the past (nearly) 27 years, we have handled tourism PR campaigns and content writing for so very many visitor attractions here in the UK. The first that spring to mind are Lakes Aquarium, Ravenglass & Eskdale Railway, Ullswater Steamers, Star Trek – the Exhibition, Blackpool, Rydal Mount, and Levens Hall and Gardens.
The latter is particularly top of mind, as we have scooped an absolutely phenomenal 10 awards for our tourism PR campaigns for that stately home and gardens style visitor attraction since 2020.
Some ‘visitor attractions’ have been less obvious, such as a company offering tours of Hadrian’s Wall and Tale Trails Cumbria, which creates amazing trails based around stories that tie into the local landscape, history or legends.
Other visitor attractions for whom we have handled PR briefs have been members of cluster groups of visitor attractions, for whom we have handled umbrella PR but also been heavily involved in promoting individual attractions and their offering as well.
Visitor attraction cluster group PR and content marketing
For seven years, this cluster group activity saw us promoting what was well over 30 visitor attractions within the heritage group of Cumbria’s Living Heritage. That covered a wide variety of attraction, from exquisite Mirehouse near Penrith, to Grizedale Forest, and from the Windermere Jetty Museum to Abbot Hall Gallery and one of my real favourites, Blackwell – the Arts & Crafts House.
For six years, we did the same for a wide variety of visitor attractions in the South Lakes, as part of our PR and marketing for the South Lakes Tourism Action Group.
Then there were two years of the same in the Western Lake District, where we got to know fabulous visitor attractions including the Rum Story in Whitehaven, with whom we recorded a podcast in late 2022, as part of the travel PR we create through our tourism, travel and leisure podcast, Poodling Around.
PR for farm attractions
Farm visitor attractions have been our thing since 2005, when we started working on the PR behind the major farm diversification drive spearheaded by the North West Farm Tourism Initiative. One of the clients we first promoted then, is still a seasonal client today, with this being the Lakeland Maze Farm Park. But, having earned our stripes with the marketing of farm diversifications, we went on to handle PR for businesses such as Down on the Farm in Houghton-le-Spring and Ducky’s Farm Park.
Marketing insight for visitor attractions and heritage and cultural attractions
And, we are so involved with this sector that we have commissioned independent consumer research, on three occasions, to help visitor attractions understand what the potential visitor is thinking about UK visitor attractions and/or specific heritage visitor attractions, stately homes and gardens (grand country houses), historic houses and museums. We have highlighted, in each case, through a free content download, what these visitor attractions need to do with their PR, marketing and online content.
Blackpool visitor attractions marketing agency
But, given that we are based on the doorstep of Blackpool, a travel destination with so many visitor attractions, you can perhaps understand that I find it almost inconceivable that we have not handled PR for any of those other than the Star Trek attraction. This is despite what I have now totted up to be a whopping xxx awards for travel and tourism PR that are sitting in our trophy cabinet. Cumbria has latched on to our travel PR skills in a big way but the visitor attractions of Blackpool are largely yet to discover them.
New visitor attractions leaflet: accessing quality PR and marketing support
So, even before the time for New Year’s resolutions, I’ve put together a guide to what Catapult PR can do to provide top-level marketing support to visitor attractions across the UK. And, guess what, I’ve designed it like a visitor attraction leaflet.
The leaflet provides a taster of what we can do for visitor attractions who want exposure in the offline and online media, backlinks in articles, blogs and articles for their websites and added-value content downloads. It also hints at how we can repurpose a lot of material for social media benefit and also generate award-winning ideas and campaigns for visitor attractions.
The leaflet will be landing on a visitor attraction desk near you early in the New Year but you can get a sneak peek preview by downloading it from our downloads area, or even at the link below.
You will also see that there is a link to book an online meeting with me, for a no-obligation chat about your visitor attraction’s marketing. If that’s now attractive to you, now that I’ve finally stopped hiding our visitor attraction marketing expertise under a bushel, please use it, to book a slot. If you want to do that right now, here it is:
Marketing discount for visitor attractions
If you are really keen-eyed, you will see that our new visitor attraction leaflet has a time-bound discount code included. If you use that before the end of February, you will even be able to access award-winning visitor attraction PR, content writing and marketing at a reduced rate.
What are you waiting for?
