Catapult PR was founded on the basis of our in-depth and award-winning PR experience in the insurance sector, earned with Swinton, Green Flag and Privilege Insurance. After 25 years of working continuously in the field of insurance PR and insurance copywriting and content creation, 2023 saw us creating a piece of added-value for anyone involved with insurance marketing.
Our ‘Time for an Insurance Marketing Wake-up Call’ booklet, available from our downloads section, explains why insurance marketing needs to improve and suggests how to make it much better – with the help of Catapult PR’s insurance PR, marketing and content team’s help.
Background to our insurance PR, marketing and content expertise
Our very first PR client was leading direct insurance provider, Abbey National Direct, shortly followed by personal lines travel insurance provider Primary Direct and its wholesale parent business, Primary Insurance Group. At the same time as starting our six-year journey with Primary, we embarked on exactly the same length of journey with motorcycle insurance specialist, Bennetts Motorcycle Insurance. Primary and Bennetts became leading players in their respective insurance markets and we helped grow their brand significantly, through our PR and content work.
Markets in which we have Insurance PR, copywriting and content expertise
We’ve handled PR and content creation for virtually every type of personal lines insurance product imaginable. We have created numerous dynamic PR campaigns for personal lines products or written about them in a variety of publications and blogs. We have also been the copywriters for many insurance websites. Think motor, home, motorcycle, pet, travel, wedding, yacht, overseas car hire excess cover and life insurance and that’s a start.
Pet Insurance PR, Content and Marketing
Pet insurance PR and marketing is one of our areas of expertise, as we have said. In July 2024, to underline this, we published a report that covered three years of consumer research amongst pet owners, which we had commissioned through independent research companies YouGov and Censuswide, as part of our commitment to our content, copywriting and PR work within the field of pet insurance. This communicates how important it us for us to have our fingers on the pulse of what pet parents think, so we can deliver the best possible PR campaigns and content to our pet sector clients who want great marketing support. You can download our survey summary and insights into the pet sector here.
Insurance PR and content expertise for branch networks and insurance brokers
It’s not all been direct insurance. We’ve also represented branch networks and individual local brokerages, always trying to tell engaging stories around the insurance products that these insurance providers sell.
For the past 10 years, we’ve been very much immersed in commercial insurance – bus and coach and motor fleet, property owners, roofing, marine cargo, agricultural, liability protections, trade credit and a plethora of other covers – even wines and spirits insurance.
Copywriting and content creation for insurance brands and businesses
Our copywriting skills – some of which were earned as Swinton’s in-house employee newsletter editor – are used for insurance award entries, blogs, newsletters, articles, white papers, social media posts, e-shots and even quirkier marketing collateral within the insurance world.
Whether you have a personal lines insurance product, a commercial insurance brand or business or an insurance-related copywriting need, we’ve got you covered. Just call 0333 2424062. Alternatively, download our insurance PR credentials document, here.
Catapult Insurance Booklet – The ideas-driven PR & content agency respected by insurers, brokers & financial services providers.
