PR and content marketing for heritage and cultural attractions is very much our thing at Catapult PR, having spent years promoting a wide variety of businesses that fall within the heritage and cultural sectors.  Some of the businesses with which we have worked have been direct PR agency clients;  others have been part of a heritage of cultural cluster group or have benefited from our services through part of our destination PR campaigns.

Within our definition of ‘heritage’ visitor attractions, we include great houses and gardens, stately homes and historic or literary great houses.  In this segment, our work in promoting the main attraction, or a garden festival or other event at such a venue, has been rewarded with top PR and content accolades.

Our MD is a history graduate, so you’d expect us to be good at cultural and heritage PR and have a great interest in the past and we’ve put that background to great use.  We’ve promoted very many cultural and heritage experiences, through public relations and content campaigns, at very many venues, at locations across the North West and beyond. We also delivered exciting concepts for heritage marketing  group, Cumbria’s Living Heritage, for seven years.

Whether you are a castle, historic home, museum, arts space, cultural festival or heritage visitor attraction such as a heritage steam railway or heritage steam boat operator, we love the past and relish making it relevant, in the here and now, by creating PR and content campaigns that appeal to today’s visitor.

Do check out our research booklet download into this sector and then call us for help, by ringing 0333 2424062.

Building on this, we also have our 2023 research survey, which can help heritage attractions find the right direction for their marketing, in a tough economic climate. Download this booklet from our downloads section too, if you wish to benefit from our research insight and align your heritage marketing with what your target visitor wants.

Three bands of service for heritage and cultural attractions and businesses

To allow even more heritage attractions, historic homes and houses and museums to benefit from our in-depth expertise, we have launched a brand-new heritage PR and content creation service, which is wholly centred around heritage marketing. Heritage Buzz allows any stately home and gardens, museum, heritage attraction, historic walks company – or any other business connected to history and heritage – to access highly affordable marketing, PR and content packages that offer all you could want.

Whether you seek PR, articles for your website, audio, social media support or just marketing coaching for your museum or heritage attraction marketing team, Heritage Buzz can offer you all of that, for the price of an advert in a local glossy magazine. Head to the Heritage Buzz website to find out more about our packages.

However, when you look at the phenomenal results that we have generated for clients for whom we have created bespoke heritage PR and content campaigns, you may decide that you would prefer us to shape a campaign that will generate the sorts of results we have created for others in the heritage sector.  If you look at our case studies, you will gain an indication of what we have achieved, on very modest budgets.  If we tell you that we won 10 PR awards for one stately home and gardens between 2020 and 2024, you will begin to appreciate what having your own ‘full’ PR and content campaign could achieve.

If that is the case, talk to us today about a bespoke approach for you, which can be created according to your heritage marketing or heritage visitor attraction brief and for which a quote can be provided. This is ideal for any heritage visitor attraction, historic house or museum that does not want a package and wants to really go for growth and visitor numbers – or other objectives that you may have.  You may be pleasantly surprised by how affordable it is.

Then there is a third option.  Because we know that many visitor attractions have tight budgets, or have to run their marketing through small in-house teams or even individuals who are not from a marketing background, we have made 2025 the year in which we have created a specific visitor attraction marketing course.  We are pouring all of our expertise into this, to try to give visitor attractions some in-house inspiration for the 2025 season.  The course is taking place in February 2025 but you can email jane@catapultpr.co.uk if you wish to join a list and be informed of future courses.   Should you wish to book for February 2025, the details can be found here.