February 19th, 2023

Catapult Pours Heritage Marketing Expertise into Heritage Buzz

Multi-award-winning PR, copywriting and content agency, Catapult PR, is ready to channel its specific expertise within one niche in which it has enjoyed stellar success, to the advantage of those operating in the UK heritage and historic homes sectors and requiring first-class heritage marketing and PR.

Catapult PR has launched Heritage Buzz – an initiative that provides heritage attractions with all they could want, to put their marketing on the map and stay in front of the search engines, without having to spend a fortune.

What is Heritage Buzz?

Heritage Buzz is a highly affordable marketing package that will provide a heritage attraction, museum or stately home with some vital aspects to marketing but, as importantly, one-to-one coaching from an award-winning team.

That team has won 18 of its 59 awards for heritage and historic attractions. Six of these were won in 2022, so this expertise is current and ready to be shared. Two of these six were national awards, proving that Catapult PR is the best of the best at what it does and is ready to demonstrate that through Heritage Buzz.

Heritage and museum marketing services

Heritage Buzz has been devised and structured after listening to what heritage attractions have said. Catapult PR has engaged with many prospective Heritage Buzz members over the past year, after commissioning its own research into consumer attitudes towards the sector. Many attractions and museums were sent a copy of the resulting document and conversations have been held with a wide variety of visitor attractions and stately homes on the back of this.

The feedback was that many heritage attractions and museums struggle to afford quality assistance with their marketing. Others join local marketing groups that end up becoming more of a knit and natter than a serious means to make a difference to footfall or tearoom takings, or both.

Much money is frittered away on irrelevant initiatives or adverts that make no difference to the business’s performance at all.

Some, who can afford external support, spend their money unwisely, commissioning expensive generalist agencies in their nearby cities, who charge over the odds for the support they give and who have no real ideas to bring to the heritage sector.

Marketing support for stately homes, museums and heritage visitor attractions

By joining the Heritage Buzz family – choosing one of three different options to suit the budget available – a heritage attraction or historic house can start to get their house in order and have the sort of mentoring their money might not, ordinarily, be able to buy.

“For the cost of an advert in a half-decent magazine, heritage attractions can be both supported and inspired with their marketing”, says Heritage Buzz founder, Jane Hunt. “The visitor economy is going to be challenging this year and doing more of the same won’t cut it. Any heritage attraction that is serious about increasing its visitor numbers needs to take note of Heritage Buzz and get in touch. Working together, we can deliver better outcomes. Our track record proves that, so there should be no qualms about what Heritage Buzz can bring to the party.”

For more information, head to www.heritagebuzz.co.uk, call 0333 2424062 or email hello@heritagebuzz.co.uk