Catapult has today been appointed to handle a very specific marketing project brief, which is focused more around long-term communications planning than the typical PR activity that we normally conduct on behalf of clients. This project lies within the…
Read More »
Really delighted to report that Catapult has today been appointed by a Blackpool-based hotel, which wishes to boost its profile through PR and reach out to new target audiences as it maximises the potential of what it has to offer…
Read More »
Had a really enjoyable day at the Lakes Hospitality Show today, where I was honoured to be invited to be a seminar/masterclass giver. Things didn’t look too promising when the car park attendant put me next to a pile…
Read More »
An agency, which apparently considers it a competitor, has come to my attention recently, only because it is telling people facts about Catapult that aren’t true, including the fact that Catapult “only deals with very small, local clients”. …
Read More »
My book cover designers in South Africa have put my new book cover on their home page, so I guess it’s time I revealed the name of the book about my PR career, which is ‘Rogue Elephants’ and subtitled…
Read More »
Very pleased to announce that Catapult has a new client today and to my delight it appears to be one that sees as little sense in wasting time hanging around, when there could be productive action taking place, as…
Read More »
I’ve had a few pigging moments in my life, but these have just got a whole lot bigger today, thanks to something that I really feel compelled to squeal about, to make sure as many people as possible are fully…
Read More »
I took a really bold step today and opened up my prospective book covers to critical review – which for someone who will do anything to shy away from criticism, and who has a pathological fear of rejection, is…
Read More »
I’ve been searching for something for quite a while now and finally, after a few months of looking around as avidly as the Man from Del Monte, I have found something worthy of my attention, which will hopefully prove…
Read More »
I have spent some time over the last few days producing press materials specifically targeted at dog owners and dog magazines, the theme of my children’s first detective book being decidedly doggy. This is a market that I’ve…
Read More »
You can’t turn something that’s lower league into Premier League – or can you? Is it possible for minnows to actually out-perform the big boys? Is it true that football is a binding force that brings lots of us together…
Read More »
At long last, the film for which I did a shed-load of location planning last September and October is now available online at http://youtu.be/7jR-lfKThMM The film basically showcases the excellent local produce to be found in the Eden…
Read More »
