PR for Hotels, Castles and Holiday Accommodation
When it comes to hotel PR and PR for holiday accommodation more generally, we’ve done it all. Our PR for hotels and accommodation providers has seen us creating high profile PR campaigns for B&Bs, hotels, self-catering apartments, lodges, camping pods, caravans, yurts, organic cottages and even castles!
Our travel and tourism PR campaigns for a castle have actually earned us several of the top awards in our trophy cabinet, including the 2018 national CIPR Excellence Award for Best Tourism, Leisure or Travel PR Campaign and the Mark of Excellence in the CIPR Excellence Awards 2022, for the Best Content Campaign.
In the same year, it earned us the national Extraordinary Travel Marketing Awards’ ‘Highly Commended’ runners-up accolade for Best PR Campaign in the UK.
We take our PR way beyond the bog-standard approach of media trips and competitions. Our hotel and accommodation PR and marketing is ideas-filled and exciting. It’s been a major part of our travel and tourism PR track record.
The world’s biggest stottie cake? Part of our PR for Langley Castle Hotel, in 2017.
Promoting Visitor Attractions, Events and Festivals
Visitor attractions – from aquariums to zoos and from museums to mazes – have been beneficiaries of our PR brains and research insight. Whether it has been a farm attraction in Teesside, or a sci-fi themed visitor attraction in Blackpool, all have benefited from extensive media coverage, fabulous PR ideas and great business benefit in terms of footfall and bookings. As well as exposure, online and offline, we can generate valuable backlinks that help drive web traffic to visitor attraction websites – all part of our travel and tourism PR service.
We can also create high-value travel content downloads, education pack material and tons of ideas for visitor attraction events and initiatives that can add to the value that a visitor attraction can provide to its visitors.
Social media spin-off from our PR content, and blogs that can help attract visitors browsing for attractions to visit online, are also some of the benefits of working with us. We may be labelled as ‘PR’ but we do much more than that, proving how PR is the most valuable form or marketing a visitor attraction can use.
Read more in our visitor attraction leaflet here.
In addition, providing compelling PR campaigns to support festivals and events has enabled us to win more glittering PR accolades. We have promoted food festivals, garden and flower festivals, motorcycle exhibitions and events and even a marmalade festival. Add to this country shows and country sports events and we have covered a wide range of event and festival promotion through our travel and tourism PR campaigns. Do check out our Poodling Around podcasts which focus on some of these travel and tourism PR clients.
PR for Cultural, Heritage and Faith Attractions
We have extensive experience in promoting cultural, heritage and faith attractions and making such attractions relevant to today’s visitor. For seven years, we handled PR for Cumbria’s Living Heritage, a cluster group of heritage visitor attractions spanning the cultural, heritage and faith spectrum.
Heritage promotion forms a large part of our tourism PR offering, as we draw on our own educational background in history, studied at Cambridge University, to convey the joy of historical attractions to others.
Our expertise with historical and heritage attractions has led us to create our own special heritage attractions marketing initiative, Heritage Buzz. We also talk about travel and heritage PR topics in our YouTube channel videos.
PR for Tourism Destinations and Destination Management Organisations/Tourist Boards
We’ve created high-impact PR campaigns to promote tourism destinations, from rural to maritime. In the county of Cumbria, we promoted the South Lakes for six years, the Eden Valley for two years and the Western Lake District for two years. In Northumberland, the work we have done for Northumberland Day has made waves at award ceremonies across the UK.
We’ve always communicated the essence of every tourism destination that we have promoted through our travel and tourism PR, in compelling ways. We always underline authenticity within the tourism experience and convey fabulous sense of place. We’ve brought destinations to life, by stepping inside the shoes of the visitor and seeing things through their eyes. Within this work we have also researched and written various trails and provided a large degree of support to tourism businesses operating within the tourism destination.
Travel PR and Content for Sustainable, Natural and Farm Tourism Experiences
We’ve put on the wellies, held the binoculars and tramped across the fells, to promote a wide variety of sustainable and natural tourism experiences and opportunities through PR, from red deer cruises to bird-watching on Morecambe Bay and from play days in the woods to walking holidays in counties such as Cumbria and Yorkshire.
Jane Hunt was twice a judge of the NWDA’s Sustainable Tourism Award and has even provided advice on sustainable tourism to overseas festivals seeking to create a sustainable tourism experience that could attract UK visitors.
We handled PR for the North West Farm Tourism Initiative for two years, making that a national finalist for a CIPR Excellence Award.
Welcome to Mootown was a campaign that completely repositioned farm tourism in the eyes of the public and media.
Summary of our Travel and Tourism PR Experience and our Travel Content Creation Expertise
Whatever your niche within travel and tourism in the UK, and your need for travel PR, tourism PR or travel and tourism marketing more generally, we can assist you. We can offer you in-depth travel and tourism PR expertise and the sort of digital content that has made a massive difference to travel and tourism organisations and businesses across the UK, who have turned to Catapult PR for marketing support.
Additionally, our travel and tourism PR team can also provide you with compelling copywriting for websites and travel brochures and repurpose PR content for social media posts.
We’ve tried to encapsulate all that we do and have done in the world of travel PR and tourism PR, creating a credentials document that sums up our marketing and content writing expertise in this field. You can find this booklet here. And we have the visitor attraction leaflet mentioned above, which you can find here.
We also showcase many of our clients within our own travel and leisure podcast, Poodling Around, which you can find at Apple Podcasts, YouTube, Spotify and other major channels.
Do also check out some of the content downloads that we have created for clients in the travel, tourism and leisure sectors and visit our case studies, to find out more about some specific travel and tourism PR and content marketing campaigns.
Is this sort of expertise just the ticket for you? Do you wish to work with a travel and tourism PR company that specialises in your field and can provide you with successful, dynamic and results-focused tourism and travel marketing support? Call us today on 0333 2424062, so that we can tell you more, or book an initial chat with us here – https://CatapultPR.as.me/tourism
